The Pros and Cons of On-Blog Advertising
It’s a funny thing sometimes, consulting for our client’s blogs. Often, our clients express identical opinions and questions to those we’ve expressed internally at one time or another. Specifically when it comes to the debate around on-blog advertising, I often find myself telling clients “you wouldn’t believe how much […]

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We work very hard with our clients to determine not only if viral marketing is the right social media strategy for them, but also to determine which form their viral marketing campaign should take. The internet is fluid and there are various forms of media within it with the potential for viral spread. In speaking […]

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One of the top users on Digg is supernova17. An amazing 49% of all stories he has submitted have made it to the front page. Below is an interview with supernova17 about what’s going on at Digg and what he sees in the coming months for Digg and the world of social media. This is […]

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I’ll be honest, it has been a while since I studied dinosaurs. But if memory serves, they pretty much ruled the world for about 160 million years. Seriously, for a good long time it was not that great being a mammal. Then, about 65 million years ago, something happened and almost all dinosaurs and a […]

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Abstract:
Introduced with a Super Bowl commercial, Tide’s newest social media effort takes the form of a destination website. The site, located at www.mytalkingstain.com, not only hosts the original commercial, but also provides visitors with the ability to create a customized stain and commercial.
The Scores:

Value to Consumer: 65
Engagement: 88
Creativity: 73
Ease of Use: 83
Viralness: 87
Forwards: […]

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At Pandemic Blog, we try to provide quality content to people looking to learn more about viral and social media marketing. To further this goal, we’re starting our ‘Reviews’ series of blog posts. In this series, we will review online marketing efforts from successful businesses, summarize their key features and assign scores in six categories. […]

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INTRODUCTION
Social media is a beautiful thing. The internet is finally living up to its potential as the first truly democratic medium. The traditional gatekeepers (to use a Seth Godin term) of mass-media no longer control the flow of information. In fact, I would argue that the term “flow” of information will quickly fade into our […]

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Giving free things away works. Businesses have been giving things away since Caveman Joe gave away a free wooly mammoth pelt to anyone who bought his fancy new wheel. And there’s probably a baker’s dozen of bloggers who could email me right now and tell me how giving a free ebook to subscribers increased their […]

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Pandemic Labs Co-Founder Quoted in Industrial Fabric Trade Magazine.
Pandemic Labs co-founder, Matthew Peters, was quoted extensively in an article in the January Issue of the Industrial Fabrics Association Review magazine (page 42, titled “Catch the Fever”). The article, offering a high-level view of Viral Marketing, is filled with helpful quotes from social media thought leader […]

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I really like helpful blog articles that are filled with useful tips. But the key word in that sentence is useful tips. I meander my way around the blogosphere for more time than I care to admit and I am always looking for new tips and insight into the way social media is working. But […]

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