Um, it happens when people watch videos on YouTube, right?
Close.
Viral Marketing is quite the buzzword right now, but I am surprised how many people I talk to misunderstand the basics of how the process works. The concepts that YouTube is the sole repository of viral videos, or that “it’s all about” being someone’s friend on […]

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Last week, Brian Morrissey of Adweek published a much-needed article confirming what viral marketers have been claiming for the past six months: viral and social media marketing will weather the coming (current?) recession. The industry may even gain significant market share. That is, if you believe Forrester Research.
The Plight and the Flight
Those of you who […]

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Pandemic Labs has launched a totally revamped website based on user feedback obtained over our first year of business. The new community-oriented features include:

The Viral Dictionary- An attempt to aggregate terms and definitions used in viral and social media.

The Library- A gathering of valuable articles, reports and studies containing important viral and social […]

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A lot of people watch the Super Bowl, and that means a lot of people watch the commercials. Arguably, Super Bowl commercials have become an event unto there own over the past decade. According to newscast I saw before the big game, a thirty-second spot this year went for three million dollars (though I […]

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