Subscribe To This Blog and Get a Free Kiss!!

Giving free things away works. Businesses have been giving things away since Caveman Joe gave away a free wooly mammoth pelt to anyone who bought his fancy new wheel. And there’s probably a baker’s dozen of bloggers who could email me right now and tell me how giving a free ebook to subscribers increased their subscriber count. So here’s my free giveaway:

Subscribe to this Blog and Get a Free Kiss!*

But wait! There’s something I just don’t like about this whole giveaway thing. I don’t want subscribers who only signed up because they wanted to check out an ebook. I want subscribers who signed up because they believe that this blog can help/entertain/inform/educate them in the future. As I said above, I can’t deny that bribing readers does, in fact, beef up your subscriber numbers. But does that really lead to engaged subscribers? I believe not just in the power of social media tools, but in the power of consumer engagement. As a blogger, your readers are your consumers, right? So to truly embrace social media, isn’t it more important to have genuine engaged subscribers than subscribers who may not be interested in anything more than the free treat you dangled in front of their face?

*Note: If you subscriber to this feed you will, in fact, get a free kiss. We make no claim that we will give you the kiss, nor do we make any statements as to when the kiss will come. All we guarantee is that sometime after subscribing to this blog, you will most likely, at some point, receive a kiss that you did not pay for.

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