Understanding how your target group (readers, customers, viewers, etc.) thinks and reacts to information is the first step in building a steady fan base.
A couple of months ago, Kevin Kelly wrote a very thought provoking post about the long tail and a base of 1,000 true fans. He states, that:
A creator, such as an artist, […]

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Let’s start out with some of the Facebook basics because if you’re part of the uninitiated, it’s likely that your account will be shut down.
Facebook has a special initiation…namely ‘follow our rules or die’.
If you don’t know how to use Facebook you need to be “in the know” before you get started […]

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Most of you know that this blog is edited and maintained by the founders of the viral marketing company, Pandemic Labs. It has been our goal from the very beginning to create an online destination to provide insight, information, and discussion about viral marketing and social media marketing. It has occurred to me lately that […]

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This is the first post of an upcoming series inspired by Barry Schwartz’s book, The Paradox of Choice. Return in the next days for more.
Several sources discuss various ways of increasing not only the traffic, but also return visitors to your blog. Active participation in social networks, quality content, and increasing friend count are just […]

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Abstract:
Created to promote the movie “Meet the Spartans”, 20th century Fox’s latest social media marketing effort walked a well-trodden path. Following the lead of Elf Yourself and My Talking Stain, Fox created the website Carmenhasacrushonyou.com and allows you to paste your face and other personal details into a video. What is particularly powerful about this […]

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