Aug

Social Networking is Not Just for Teenagers Anymore

Posted by Patrick Everett Tadeo Published in Social Networks, Social Media Marketing, Social Media

A few years ago, the idea of gathering online to meet people who shared your passions seemed weird, because, for one thing the conception was you’d only find other geeks online. But these days, more and more people from different demographics are going online through social networking sites like MySpace and Facebook - sites where […]

2 comments

Aug

Social Media Marketing is a Means, Not an End

Posted by Matt Peters Published in Social Media Marketing

A couple of weeks ago I hired a contractor to build my new house. I was very excited because this will be my first house and I have the luxury of building from scratch. I interviewed numerous contractors, determined to find the right one for this job. After all, building my house is just about […]

2 comments

Aug

Viral Marketing: Is it the Flu or are we Infected?

Posted by Juan Gutierrez Published in Social Media Marketing, Viral Marketing

Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a wild weed. Traditional marketing giants like Unilever and Comcast, to name a few, are increasingly active in using the SMM tools to promote their brands and interact with consumers. One has to wonder: is it just a flu […]

4 comments

Aug

Social Marketing and Social Media Marketing, Continued…

Posted by Matt Peters Published in Social Media Marketing, Social Media

Introduction
On August 5th I wrote a post about the confusion surrounding the traditional meaning of the term “social marketing” and the varying ways that it is currently being used in many circles. The idea for the post came from Mike Kujawski’s post entitled, “The Difference Between Social Marketing and Social Media Marketing,” so here again […]

1 comment

Aug

Social Marketing vs. Social Media Marketing

Posted by Matt Peters Published in Social Media Marketing, Viral Marketing

I stumbled upon an interesting post today that got me thinking. The post is titled “The Difference Between Social Marketing and Social Media Marketing,” and it can be found on the blog of Mike Kujawski. It’s not a new post, but it raises one of my favorite topics: nomenclature. I found it via a tweet […]

12 comments