17
Jun
What does the ‘viral’ in ‘viral marketing’ actually mean?
I’ve recently run into some confusion when talking to the viral and social media marketing crowd. While the issue wears many guises, it boils down to a disagreement regarding the definition of the word ‘viral’ in the term ‘viral marketing’.
Most recently in my own life, […]
11
Jun
Marketing to a generation that doesn’t follow orders, hates ads and throws a wrench in your strategy.
Read Write Web recently fielded a great article that caused interesting debate within our viral marketing company, and I thought it would be worth sharing. The article focused on how Generation Y (born between 1982-1997) is going to […]
9
May
Abstract:
Created to promote the movie “Meet the Spartans”, 20th century Fox’s latest social media marketing effort walked a well-trodden path. Following the lead of Elf Yourself and My Talking Stain, Fox created the website Carmenhasacrushonyou.com and allows you to paste your face and other personal details into a video. What is particularly powerful about this […]
17
Mar
More questions than answers regarding the acceptance of plagiarism in social media.
The other day, I visited my favorite social news site, Mixx, and saw something that sparked a lot of questions in my head. It was an article, quite popular on Mixx in the few hours it had existed, that had an interesting title. The […]
14
Mar
One of the best sites you can join to connect with other bloggers is Blog Catalog. PandemicBlog has had the good fortune of being able to sit down with Tony Berkman and Oscar Tijerina of Blog Catalog to discuss their past, their new widget and the future of the site itself. This is the second […]
29
Feb
The Pros and Cons of On-Blog Advertising
It’s a funny thing sometimes, consulting for our client’s blogs. Often, our clients express identical opinions and questions to those we’ve expressed internally at one time or another. Specifically when it comes to the debate around on-blog advertising, I often find myself telling clients “you wouldn’t believe how much […]
21
Feb
Abstract:
Introduced with a Super Bowl commercial, Tide’s newest social media effort takes the form of a destination website. The site, located at www.mytalkingstain.com, not only hosts the original commercial, but also provides visitors with the ability to create a customized stain and commercial.
The Scores:
Value to Consumer: 65
Engagement: 88
Creativity: 73
Ease of Use: 83
Viralness: 87
Forwards: […]
20
Feb
At Pandemic Blog, we try to provide quality content to people looking to learn more about viral and social media marketing. To further this goal, we’re starting our ‘Reviews’ series of blog posts. In this series, we will review online marketing efforts from successful businesses, summarize their key features and assign scores in six categories. […]
15
Feb
Pandemic Labs Co-Founder Quoted in Industrial Fabric Trade Magazine.
Pandemic Labs co-founder, Matthew Peters, was quoted extensively in an article in the January Issue of the Industrial Fabrics Association Review magazine (page 42, titled “Catch the Fever”). The article, offering a high-level view of Viral Marketing, is filled with helpful quotes from social media thought leader […]
12
Feb
Last week, Brian Morrissey of Adweek published a much-needed article confirming what viral marketers have been claiming for the past six months: viral and social media marketing will weather the coming (current?) recession. The industry may even gain significant market share. That is, if you believe Forrester Research.
The Plight and the Flight
Those of you who […]
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