Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a wild weed. Traditional marketing giants like Unilever and Comcast, to name a few, are increasingly active in using the SMM tools to promote their brands and interact with consumers. One has to wonder: is it just a flu […]

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I am a career marketer whose work experience has always been linked to CPG companies and traditional marketing. I recently moved to the U.S. for an MBA and viral marketing crossed my way. I have to confess, I am a complete neophyte in the matter; and most of the jargon, web pages, and terms […]

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