A couple of weeks ago I hired a contractor to build my new house. I was very excited because this will be my first house and I have the luxury of building from scratch. I interviewed numerous contractors, determined to find the right one for this job. After all, building my house is just about […]

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Introduction
On August 5th I wrote a post about the confusion surrounding the traditional meaning of the term “social marketing” and the varying ways that it is currently being used in many circles. The idea for the post came from Mike Kujawski’s post entitled, “The Difference Between Social Marketing and Social Media Marketing,” so here again […]

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I stumbled upon an interesting post today that got me thinking. The post is titled “The Difference Between Social Marketing and Social Media Marketing,” and it can be found on the blog of Mike Kujawski. It’s not a new post, but it raises one of my favorite topics: nomenclature. I found it via a tweet […]

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There are posts all over the place about how using lists is one of the best ways to craft a popular blog post. Even at Podcamp Boston 3 this past weekend, Chris Brogan, made an entire point of using lists to make popular posts. In fact, while writing this I just Stumbled on a blog […]

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This weekend is PodCamp 3 in our good ol’ hometown, Boston. For any readers who are attending, you should make sure to check our the last minute updates. For those of you who are not attending, or who do not know what PodCamp is, I quote here a paragraph from the PodCamp guide:
First, PodCamp is […]

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In 1793 Napoleon Bonaparte was a young officer fighting a gruesome battle at the Siege of Toulon. He had not yet become the great general or Emperor that we all know today, but nonetheless, even as a young man, he displayed a shrewd and calculating knowledge of how to lead men and affect their […]

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And I looked, and behold a pale horse: and his name that sat on him was Death, and Hell followed with him. And power was given unto them over the fourth part of the earth, to kill with sword, and with hunger, and with death, and with the beasts of the earth.” -Revelation […]

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Most of you know that this blog is edited and maintained by the founders of the viral marketing company, Pandemic Labs. It has been our goal from the very beginning to create an online destination to provide insight, information, and discussion about viral marketing and social media marketing. It has occurred to me lately that […]

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I am continually surprised by the companies that contact us because their existing advertising or marketing agencies “don’t do social media.” When our phone rings, we are often faced with a frustrated person who is then ecstatic to hear that “Yes, we can absolutely design a viral video campaign,” or “Yes, we can certainly […]

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Last week, Jiannis wrote a great post called “Why You Shouldn’t Stumble Yourself” in which he brought up the seemingly little-known fact that the more you stumble pages within the same URL, the less effective your stumble becomes. The post stirred up a lot of great discussion and got me thinking a lot more about […]

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